SIGHT

SENSE OF SMELL

SENSE OF TOUCH

"Wood immediately appeals positively and stimulatingly to several senses at once."

 

Why wood?

For as long as I can remember, it has been in my NATURE to observe and empathize. It always felt like "my life's mission" to empower people and, when it mattered, to protect them.

Thus, it is no coincidence that my products are made of natural wood and, furthermore, promote or strengthen people in their abilities, competencies, self-efficacy, and capacity for action.

The world is overstimulated enough, so it immediately made sense to me to develop my products with a low-stimulus and natural concept. How much influence wood can have on us is probably not clear to many people.

Vision/Optics

The color scheme often appears warm and pleasant to many people. Color psychology classifies the brown tones associated with wood as warm colors, which in turn can convey a sense of security and comfort. Furthermore, wood reflects long-wavelength light, which humans perceive in yellow and red tones and can therefore also be experienced as "warm."

Sense of smell

The smell of wood varies, but the typical scent of wood is often immediately recognized by everyone. Humans have always had an evolutionary connection to this natural raw and working material, for example, for building homes (2). But wood not only smells pleasant, it can also have a relaxing effect. A calming, anxiety-reducing, and relaxing effect on sleep and well-being has even been observed.

Sense of touch/Tactile sense

A piece of wood, for example, is generally perceived as "warmer" than a piece of metal. The reason for this is thermal conductivity, which is relatively high in metals. This means that the heat from the hand is quickly absorbed by the metal and thus drawn away from the body. Wood has low thermal conductivity and draws heat from its surroundings more slowly.